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This year’s Super Bowl will be more social than ever before.

With the rise of social TV and the first-ever 2,800-square-foot social media command center, fans who have trekked down to Indianapolis and people at Super Bowl parties across the country can now opt to have a super-connected experience.

This marks the first time that the NFL has partnered with a Super Bowl host city. Like a Midwestern truck stop that’s got a restaurant, convenience store, bathrooms, random coin-operated claw games (that you can’t ever win) and gas, the Super Bowl social media command center seeks to be all things to all football fans. Receive mobile updates about navigating the city. The Super Bowl Social Media Command center will answer your Twitter (@superbowl2012) and Facebook questions. Follow the blog here. It’s the customer service center of your Friday Night Lights dreams.